How to Choose an Insurance Agent – Simple Guide for Best Results

Choosing the right insurance agent is pivotal for obtaining optimal coverage. Navigating the process involves understanding key considerations on how to choose an insurance agent. From assessing experience and specialization to checking credentials and communication skills, this guide explores crucial factors for selecting an insurance agent. Referrals and thorough research are vital in ensuring you make an informed decision. By incorporating these insights, you can confidently choose an insurance agent aligned with your needs.

How to Choose an Insurance Agent

What Is an Insurance Agent?

An insurance agent is a professional who sells insurance policies on behalf of companies. Acting as intermediaries, they assist individuals and businesses in selecting suitable coverage, explaining policy details, and facilitating the application process. Agents may specialize in various insurance types and work as captive agents for one company or independently, representing multiple providers. Beyond sales, they offer ongoing customer support, address queries, and assist with claims and policy updates.

What Type of Insurance Agent?

Before we can break down ways to select an agent, you need to determine which type of agent you want to work with. Will you choose a captive or independent insurance agent?A captive agent works with an exclusive contract representing a single company, like State Farm or Farmers. Independent insurance agents cannot work with the captive companies, but they can work with all the other carriers.

For instance, independents can represent Travelers, The Hartford, Nationwide, Liberty Mutual, Safeco, and Berkshire Hathway GUARD, to name a few.We’re based since we’re independent, so we’ll cut to the chase and choose an independent.

Now that you’ve selected the agent you want to work with let’s get some tips for choosing a good insurance agent.

Tip 1 | Do You Like the Agent?

You have to like your agent. If you can’t develop rapport with the agent, you don’t like them. It’s just not going to work. Insurance is an important purchase. For many, it can be a complex transaction with multiple policies. It would help to have someone you feel comfortable with; you’ll share important details about your family and financial plans.
If you don’t like the first agent you talk with, that’s fine. Most good insurance companies have more than one insurance agent in your neighbourhood. You’re not locked out. You can frequently visit the insurance carrier’s website, search for agents in your zip code, and interview interesting people.

Tips 2 | Do They Use Hard-Selling Tactics?

Insurance is part of your financial plan, so you shouldn’t make rash decisions. A good insurance agent should spend time with you and explain the benefits and coverages the insurance policy offers. If the insurance agent you are working with is pushing for the close, you likely made the wrong choice in an insurance agent. You might want to move on.

Tips 3 | Do They Understand You?

Since your insurance is the foundation of your financial plan, your insurance agent should get to understand your needs, your goals, and your objectives. Purchasing your insurance is about you, not them. If the agent doesn’t want to take the time to unpack your goals and objectives, you might get bad outcomes.

Tips 4 | Do They Provide You with A Choice?

When you’re shopping for insurance, like all other things, having choices is always better. You want to work with an insurance agent who can provide an alternative. Frequently, this means working with an independent insurance agent who can represent several insurance companies. While captives cannot shop multiple companies, they should be able to provide you with various coverage options for each policy quoted.

If your insurance agent is not providing you choices and trying to sell you on narrow coverage options, they are failing you on pick and in tips 2 and 3 above.

Tip 5 | What Companies Do They Represent?

You likely recognize the insurance company if you work with a captive agent. Heck, they’re advertising all the time. The better independent agencies will have appointments with recognizable insurance companies like Mercury Insurance, Travelers, The Hartford, or Progressive.

If you don’t recognize the companies on the insurance agent’s wall or window, you need to ask good questions about the financial condition and reputation of the companies they represent. You may want to check the carrier on AM Best or JD Powers to verify their reputation.

It should not be a deal breaker. Some companies don’t advertise, so you’ll not be familiar with all the good companies. This is particularly true with speciality business insurance, professional liability, and hard-to-place risks.

The Bottom Line:

There are many ways to assess a good insurance agent. These five tips are a good starting point, but don’t discount your basic intuition. Working with an insurance agent is a social transaction; you can tell a lot from their people skills. If you are looking for a new agent and want to discuss your insurance, you can contact us or even start a quote online.

How to Choose an Insurance Agent?

Choosing an insurance agent is a crucial decision. Consider these tips:
Research and Compare: Explore different agents, their specialities, and customer reviews. Compare their offerings and reputation.

  • Credentials and Licensing: Ensure the agent is licensed and has the necessary credentials. It confirms their legitimacy and expertise.
  • Experience and Specialization: Look for agents with experience in the type of insurance you need. Specialized knowledge can be invaluable.
  • Referrals: Seek recommendations from friends, family, or colleagues who have positive experiences with agents.
  • Communication Skills: Choose an agent who communicates, listens to your needs, and is responsive.
  • Financial Stability: Assess the financial stability of the insurance companies they represent.
  • Accessibility: Opt for an agent who is easily accessible and willing to meet your preferences, whether in-person or digitally.
  • Cost and Value: Consider the cost of premiums and deductibles, but also weigh the overall value of the coverage.
  • Trust Your Instincts: Ultimately, trust your instincts. If you feel comfortable and confident in the agent, it’s likely a good fit.
  • Continued Support: Ensure the agent provides ongoing support, including assistance with claims and policy adjustments.

By carefully considering these factors, you can make an informed decision when selecting an insurance agent tailored to your needs.

Also Read: How to Scare Insurance Adjuster – Tactics for Claim Success


How do I find a local insurance agent?

  • Utilize online directories, such as Google or Yelp, and search for insurance agents in your area.Ask friends, family, or colleagues for recommendations.
  • Contact local insurance offices directly and inquire about available agents.

What do life insurance agents do?

  • Life insurance agents help clients choose appropriate life insurance policies.
  • They assess individual needs, explain policy options, and guide clients through the application process.
  • Agents also provide ongoing support, assisting with policy adjustments and addressing concerns.

How are insurance agents paid?

  • Insurance agents are typically paid through commissions on the policies they sell.
  • Commissions are a percentage of the premium paid by the policyholder.
  • Some agents may also receive bonuses or incentives for meeting certain sales targets.

Can I switch insurance agents within the same company?

  • Yes, you can usually switch agents within the same insurance company.
  • Contact the company’s customer service or your current agent to initiate the change.
  • Ensure all policy information is transferred correctly to the new agent.


The critical process of selecting the right insurance agent involves a thoughtful consideration of experience, specialization, credentials, and communication skills. Understanding how to choose an insurance agent is paramount for obtaining optimal coverage. Make an informed decision aligned with your needs through referrals and thorough research. This pivotal decision ensures ongoing support. Trust your instincts, ask pertinent questions, and prioritize a reliable partnership, making the experience of choosing an insurance agent secure and well-informed.

Ray Austin

Ray Austin, seasoned entrepreneur and business blogger, shares valuable insights on startups, leadership, and navigating the business landscape. Join him on the journey to success through practical advice and a fresh perspective on modern commerce.