How to Market Your Photography Business – Step-By-Step Guide

Unlock the potential of your photography business with strategic marketing. In a saturated visual landscape, standing out is crucial. This guide unveils critical techniques for building a powerful online presence, utilizing social media effectively, and mastering networking to propel your photography brand. Explore proven strategies on “how to market your photography business” to elevate your visibility, connect with your ideal audience, and transform your passion into a thriving and lucrative business.

How to Market Your Photography Business

How to Advertise Your Business:

Focusing on creating exceptional photography may divert attention from the crucial need for a robust marketing strategy in selling photos and securing clients. Relying on a passive approach won’t foster growth in a competitive market. While marketing may not feel innate, aligning your strategy with your personality is critical.

Develop confidence in articulating your work, perfect your elevator pitch, and understand your ideal customer. Utilize a targeted marketing plan, starting with a few tactics and gradually expanding as results manifest. Authentic connections remain the cornerstone of effective, accessible business advertising.

Free Ways to Advertise Online:

Luckily, marketing your photography business for free online is easier than ever. It may sound too good to be accurate, but you can reach thousands of potential clients online without spending a single cent. It’s a good idea to keep a consistent marketing schedule for at least thirty days, after which you’ll better understand what’s working and what isn’t. Before investing in expensive promotions or marketing for your business, try these free ways to market your business and get more clients.

Build Your Online Photography Portfolio:

Start by establishing your online portfolio website, a central hub for potential clients to discover your work, learn about your photography, purchase prints or digital products, schedule services, and connect with you. In the past, creating a professional website required hiring experts for updates. Fortunately, with platforms like Zenfolio, non-coders can quickly build and control their online portfolios, incorporating customizable templates, online stores, and built-in SEO for increased visibility.

Develop Your Social Media Presence:

Social media is easily the fastest and cheapest way to share your work with an audience of millions of people worldwide. Creative businesses can significantly benefit from having a developed and consistent social media presence when creating a community of interested buyers for business.

You can’t realistically balance having a social media account on every platform, so start by choosing one to three platforms where your ideal clients will most likely hang out online. As a photographer, you’re working in a visual medium, so you may want to choose image-focused social media platforms like Instagram and Pinterest. You can use the captions to add context to your images by sharing things like the concept behind the photo or what techniques you used to create it.


choosing images that stand out and catch your viewers’ eyes while scrolling is the most important thing when posting on social media. A consistent aesthetic, mood, and color palette across your social media feed would be best. It will help your followers recognize your work because they associate you and your brand with a certain vibe.

Since it’s essential to create a personal connection with your followers so they can get to know and trust the person behind the camera, make sure that you’re responding to comments and engaging with other accounts in your niche market. It would help if you linked to your online portfolio website in your social media profiles and vice versa.

Tip: Ensure your social media accounts are available on your portfolio’s homepage.

Use Your Website:

A website is standard, but keeping it up-to-date and easy to navigate will set you apart. Chances are, if you don’t have a professional-looking website, then people will go elsewhere. Your website should have photos representing your best work, information about your sessions, location, and pricing. Include your business branding and make it super easy to read.

Even if you don’t have the time or money to create a website from scratch, you can easily use a site like Adobe Portfolio (included with your Creative Cloud subscription) to make a pro website quickly and easily.
Make use of online listings.

There are many places online where you can create free online business listings or apply for listings created by others. If you’re making a listing for your business, include reference images and essential information like your pricing structure and what is included in your photography packages. Look up local listings websites and start browsing and posting about your services. Google My Business is a great free option to consider.

Harness The Power of Social Media:

Use all the social media outlets — Facebook, Twitter, Instagram, Pinterest — to market your photography business. Post daily to increase traffic and awareness. Schedule your posts during busy times of the day to be seen by more followers.

Make sure to include relevant tags on your posts. For example, have your location and type of photography and tag other pages featuring photos (like #clickmagazine).

Send out A Newsletter:

Optimize your website by capturing valuable leads from your web traffic. Utilize pop-ups to gather email addresses from visitors, creating a substantial newsletter mailing list. Regularly send newsletters to keep your brand top-of-mind, featuring updates, decorating tips, and photography insights. Offer incentives for timely bookings or referrals, including a compelling call to action. Utilize free tools like MailChimp and Hello Bar for efficient email capture and engagement.

Partner with Local Businesses:

Partnering with local businesses with the same target clients is a great way to market your photography business in your community. Think of creative ways to collaborate with local companies to benefit both parties.
For example, I have teamed up with a local farm. They allow me to use their beautiful land for portrait sessions. In return, I advertise to other photographers that they allow portrait sessions on their farm for an “x” amount. It’s a great relationship.

Make Sure Your Seo Is on Point:

When a client searches for a photographer in your area, does your name appear first on Google? There are ways to make your business and post on the first page of listed companies. For example, use SEO (Search Engine Optimization) plugins, keywords, and alt tags. Think of Google as blind — they need help to see your post.
When using tags on your post, be as specific as possible. Include your location, photography genre, and keywords relevant to your post. When uploading photos to your blog post, name them a keyword or phrase and include alt tags that describe the images.

Try to blog at least once a week. The more content, the more views. More views = more potential!

Focus on Getting Referrals:

Word-of-mouth advertisement is the best compliment and a great way to market your photography business. If you can get all of your current clients to refer their friends to you for photos, your business can keep growing exponentially.

So, how do you excite your clients to give your name to their friends? Treat every client like they are your highest paying client. Make them feel special, and they’ll tell their friends. Reward them with a referral bonus so they continue to spread the love (For example, offer a print credit on their next session).

It may take you more time to get clients, but people will react. Donating sessions or working with charities gets your business name and associates your business with your local target market. Offer a free session at a local auction for a good cause — maybe your local school auction or a children’s hospital. The organization often offers to promote your business by sponsoring or participating in an auction or charity event.

Use Video to Your Advantage:

Use fun videos to get clients’ attention. You can use sites like Animoto to create short videos quickly to promote your business. These are awesome for wedding or senior photographers who have a unique niche. People LOVE seeing your work presented in a non-traditional way, and they love sharing videos or slideshows of their session photos.

Get Featured by Other Groups or Publications:

Submit your photos or an article idea to get published or featured on other photography blogs. For example, you may write an article for a local moms group on how to prepare for family portrait sessions. Or, offer your expertise through articles in photography magazines, blogs, and inspiration sites. It helps get your name out there and establishes you as an expert.

Provide a Fantastic Client Experience:

“Do everything with excellence. Create a memorable experience that people return to, bringing others to witness your exceptional work. — Walt Disney. This quote resonates with every business, emphasizing the crucial role of customer service. Exceed expectations, let products reflect your brand, and offer unique value. Stand out with a remarkable client experience. These cost-effective strategies apply to new or established photo businesses, making marketing efficient and impactful. Get your name out and attract your dream clients!”

Also Read: How to Market CPR Business – [Step-by-Step] Complete Guide


How do I market my photography business?

To market your photography business effectively:

  • Establish a compelling online presence with a professional website and active social media profiles.
  • Showcase your portfolio, engage with your audience, and use targeted advertising.
  • Utilize email marketing to keep potential clients informed and interested in your work.

How do I attract clients to my photography business?

Attract clients by clearly defining your niche and creating a solid portfolio. Leverage social media to showcase your work and engage with your target audience. Offer promotions or incentives for referrals and consider collaborations with local businesses. Attend community events and network to expand your reach.

How do I get my photography business noticed?

Gain visibility by optimizing your website for search engines, using relevant keywords, and incorporating a blog. Participate in local exhibitions and contests and collaborate with influencers or other businesses. Encourage satisfied clients to leave reviews and share your work on photography platforms and online communities.

How do I get clients for my photography fast?

Accelerate client acquisition by running limited-time promotions, offering special packages, or collaborating with local events. Utilize social media advertising to target specific demographics quickly. Leverage your existing network by asking for referrals and consider partnerships with complementary businesses to tap into their customer base.


Mastering the art of marketing is essential for a thriving photography business. You can attract and retain clients by establishing a compelling online presence, engaging with your audience through social media, and implementing strategic promotions. Stay authentic, showcase your unique style, and consistently adapt to industry trends. With a well-crafted marketing strategy incorporating “how to market your photography business,” your photography business can flourish in a competitive market, leaving a lasting impact on your audience.

Ray Austin

Ray Austin, seasoned entrepreneur and business blogger, shares valuable insights on startups, leadership, and navigating the business landscape. Join him on the journey to success through practical advice and a fresh perspective on modern commerce.