How to Start a Pool Cleaning Business – Step-By-Step Guide

Owning a pool cleaning business can be rewarding, offering flexibility, the chance to work outdoors, and the potential for significant profits. If you’re considering diving into this industry, here’s a step-by-step guide on how to start your own pool-cleaning business.

how to start a pool cleaning business

What Is a Pool Cleaning Business?

Pool cleaning entails meticulous water level management, chemical balancing, and equipment upkeep to prevent costly breakdowns. Prospective pool cleaning business owners must adeptly troubleshoot pumps and filters. Managing seasonal pool opening and closing schedules adds to the workload, particularly during peak seasons. While challenging, some find it secretly enjoyable.

Why Start a Pool Cleaning Business?

Pool service businesses offer cleaning and maintenance for indoor and outdoor swimming pools, including debris removal and pH balance adjustments. This essential service allows individuals to:

  • Work outdoors in comfortable attire
  • Stay physically active
  • Establish flexible working hours (e.g., mornings, evenings, weekends)
  • Begin with a modest initial investment

Learn How To Clean Pools:

Becoming a certified pool/spa operator (CPO) might be mandatory in certain states to service pools, ensuring you possess the necessary skills and knowledge for quality service. Even if optional in your area, obtaining certification is highly advisable. Consider volunteering or gaining employment with a local pool service company to learn chemical application and monitoring techniques effectively. Offer complimentary or discounted pool cleaning services to acquaintances to refine your skills. Networking with industry professionals through local events or suppliers can further enhance your expertise, making you a sought-after local pool maintenance expert.

Write a Pool Cleaning Business Plan:

Once you’ve gained practical experience, it’s crucial to delve into the research and planning involved in establishing a pool cleaning business. It is where crafting a comprehensive business plan becomes essential. A well-structured business plan is imperative to securing startup capital from a financial institution. It should encompass:

  • A cover page and table of contents for clarity
  • An executive summary providing a concise overview
  • A business overview delineating your services and target clientele
  • A detailed services list, including one-off visits, regular maintenance, and educational offerings
  • Pricing strategy outlining service charges
  • Market analysis illustrating income potential and target demographics
  • Competitive analysis comparing local competitors and highlighting unique selling points
  • Marketing plan for customer acquisition
  • Employee planning, considering solo work, partnership, or team setup
  • Financial projections encompassing startup costs, expenses, first-year revenue, and salary estimates

Even with sufficient funding, drafting a business plan is prudent, as it serves as a guiding framework for decision-making in the initial stages of operation.

How Much Does It Cost to Start a Pool Cleaning Business?

Startup costs for a pool cleaning business typically range from $1,315 to $2,150 (USD) and include the following:

  • Business license and registration ($75–$400)
  • Business insurance ($500 or more)
  • Pool cleaning business software ($400)
  • Branded uniform, non-slip waterproof shoes, and safety gear ($50–$150 or more)
  • Pool cleaning equipment and supplies ($140–$550 or more)
  • DIY website and business cards ($150)

How Much Do Pool Cleaners Make?

On average, pool cleaners make $15/hour (USD), bringing in around $31,200 annually if you work 40 hours a week. As a business owner, you may earn more.

Choose a Pool Cleaning Business Name:

Pick an available name that presents you as a professional service provider. It should describe your services, be easy to say and remember, and stand out from competing businesses.
Here are a few examples of pool-cleaning business names:

  • Perfect Pools
  • Peterson Family Pools
  • Precision Pool & Spa
  • Minneapolis Pool Experts
  • Pool Partners
  • Make-A-Splash Pool Service

Once you’ve chosen a name, you must build out the rest of your service business brand. Here’s what that should involve:

  • Design a logo that looks professional and makes your business easy to recognize. Use an online logo builder like Looka, or hire a designer or branding agency to help you.
  • Tell your story write a summary of why you do this job, why it matters, and how the purpose behind your story will ensure a top-quality experience for your customers.
  • Share what makes you different you may offer the best service in town or have an algae-free guarantee. Think about how you create value for clients, and be ready to promote it in all your marketing materials.

Open a Business Bank Account:

Head to your nearby bank and set up a dedicated small business bank account. This separation of personal and business finances simplifies tax filing processes. Deposit a reserve in this account to cover at least 90 days’ expenses as a buffer for potential cash flow issues or unpaid invoices. After establishing the account, acquire a business credit card to access startup funds and establish a credit history.

Opt for a card with low-interest rates and rewards for expenditures. Explore additional financing options for your pool cleaning enterprise, including personal or business loans, government grants, or specialized business financing solutions.

Buy Pool Cleaning Equipment:

Take stock of your equipment and compile a list of required items. Below is a pool cleaning equipment checklist to kickstart your inventory:

  • Telescopic pole with net, algae brush, and corner brush
  • Pool vacuum head and hose
  • Pool cleaning chemicals (chlorine tablets, pH test strips, pH and alkalinity increaser/decreaser, algaecide, pool enzymes, pool shock)

Since each pool has unique requirements, postpone purchasing pool filter materials (such as sand, cartridges, and DE grids/powder) until necessary for a specific task. This approach aids in upfront cost reduction. Equip each vehicle with top-notch tools if multiple vehicles are part of your plan. If vehicle procurement or offering pool repair and maintenance services is on your agenda, anticipate higher initial expenditures.

Remember that you can factor chemical and filter expenses into your pool cleaning estimates, ensuring that material costs do not erode your profit margin.

Register Your Pool Cleaning Business:

When you’re starting a pool cleaning business, make sure to knock these registration and licensing tasks off your to-do list:

  • Register the business: Head to your local registry to register your pool cleaning business. If you’re in the U.S., you must pay a registration fee, trademark your business name, and register your domain. (Here’s how to register in Canada, the UK, or Australia.)
  • Choose a business structure: In the U.S., you can register your pool cleaning business as a sole proprietor, partnership, or limited liability company (LLC). You can also decide if you want to incorporate your business.
    Get a business license. A business license allows you to clean and maintain pools in your area legally. Google “COUNTRY + business registration” or contact your local Chamber of Commerce to see what type of license you need and apply for it.
  • Apply for an EIN: If you plan to have pool cleaning employees or work with a partner, get an employer identification number (EIN) from the Internal Revenue Service so you can accurately file taxes.

Get Pool Cleaning Business Insurance:

Getting small business insurance to protect your pool cleaning company in case of damage or accidents is a good idea. It is a requirement in your area. Sign up for a business owner’s policy that includes:

  • General liability insurance in case of personal injury or property damage
  • Commercial property insurance to cover your facility and pool cleaning equipment
  • Business income insurance to keep your business running after an incident or disaster

You might also want extra coverage for vehicle damage, employee injuries or complaints, lawsuits, or other legal and criminal situations.

Plan Your Customer Service:

Solid customer service separates the winning pool service businesses from the losers and keeps your clients returning. Try these tips for excellent customer service:

  • Be on time: Schedule your day efficiently, tell your clients when you’re on the way, arrive on time, and provide the best service possible.
  • Communicate with clients: Send appointment reminders, on-my-way text messages, and follow-up emails after service to keep your clients in the loop.
  • Keep learning: Try new techniques on your own time, then offer them as part of your services. You’re more likely to stand out when showing clients you’re a pool expert.
  • Know your limits: Don’t fill daily with non-stop jobs, especially if you buy a pool service route. Quantity affects your service quality, and keeping clients satisfied is essential.
  • Tailor your services: Customer service is as simple as giving clients what they want. Provide an experience clients can’t get anywhere else, and you’ll always be in demand.

Find Pool-Cleaning Customers:

Marketing takes the brand you’ve created and spreads your message far and wide. Here are a few pool service marketing ideas to try:

  • Use word of mouth to spread the word about your pool cleaning business. Start a customer referral program and ask every happy customer to leave you an online review.
  • Build a website where potential clients can learn about you, see before-and-after photos of pools you’ve cleaned, and book services online. Then, use Google Local Services Ads to bring potential clients to your site.
  • Set up social media profiles on Facebook, Twitter, Instagram, YouTube, or TikTok. Choose the platforms where your ideal clients spend time online.
  • List your business on Google Business, Yelp for Business, Bing Places, HomeAdvisor, Thumbtack, Nextdoor, and other online directories where potential clients look for pool cleaning companies.
  • Pass out flyers and door hangers in the neighborhoods where you want to work. Check Google Earth’s satellite view beforehand to get a bird’s-eye view of the area, and make sure you’re only giving flyers to people who have pools.
  • Build relationships with other business owners and reach new clients by joining your local business association and attending or sponsoring community events.
  • Use your branding on all your business materials, like your vehicle, uniforms, invoices, business cards, and anything else clients will see.

You can also consider clients by buying a pool service route through a broker. It can be expensive, but some business owners find it’s an excellent way to get started in a new area.

Start Using Pool Service Software:

Pool service software helps you prevent problems and keep your business on the right track for success. Here are a few admin issues that pool maintenance software can solve:

  • Sending invoices and getting paid
  • Sending quotes and estimates
  • Scheduling jobs and planning service routes
  • Tracking client details and chemical use
  • Staying in touch with your clients

With pool cleaning software like Jobber, you can manage all the day-to-day tasks that keep your business running—all in one place.

Also Read: How to Start a Small Clothing Business from Home in Simple Steps


How profitable is a pool cleaning business?

The profitability of a pool cleaning business can vary depending on factors such as location, competition, pricing strategy, and operational efficiency. Generally, a pool cleaning business can be profitable with proper management and a steady client base.

How much does a pool cleaning business make?

The earnings of a pool cleaning business can differ widely based on various factors, including the number of clients, frequency of service, service rates, and operational costs. Successful pool-cleaning businesses can generate annual revenues ranging from tens of thousands to several hundred thousand dollars.

Is pool cleaning a good business?

Pool cleaning can be a lucrative and rewarding business venture for individuals who enjoy working outdoors, have a strong work ethic, and possess excellent customer service skills. A pool cleaning business can succeed with the right marketing strategies and dedication to quality service.

What do you need to start a pool cleaning business?

To start a pool cleaning business, you typically need essential equipment such as pool cleaning chemicals, a pool vacuum, brushes, nets, a vehicle for transportation, business licenses and insurance, marketing materials, and a solid understanding of pool maintenance techniques. Also, proper training or certification in pool cleaning and maintenance can be beneficial.

How to run a pool cleaning business?

Running a pool cleaning business involves various tasks, such as acquiring clients through marketing and networking efforts, scheduling and performing regular pool maintenance services, managing finances and accounting, maintaining equipment, providing excellent customer service, and continuously seeking opportunities for business growth. Effective time management, attention to detail, and a commitment to professionalism are vital to running a successful pool cleaning business.


Starting a pool cleaning business can be rewarding for those passionate about outdoor work, dedicated to excellent service, and with a keen eye for detail. Following the steps outlined in this guide on how to start a pool cleaning business, aspiring entrepreneurs can lay a solid foundation for their success. From conducting thorough market research and obtaining the necessary permits and certifications to investing in quality equipment and implementing effective marketing strategies, each stage of the startup process plays a crucial role in building a thriving pool cleaning business. With commitment, perseverance, and a commitment to customer satisfaction, individuals can turn their dream of owning a pool cleaning business into a profitable reality. So, dive in, take the plunge, and embark on the exciting entrepreneurship journey in the pool cleaning industry.

Ray Austin

Ray Austin, seasoned entrepreneur and business blogger, shares valuable insights on startups, leadership, and navigating the business landscape. Join him on the journey to success through practical advice and a fresh perspective on modern commerce.