How to Start a Spray Tan Business – Everything You Need to Know

Starting a spray tan business can be a great way to enter the beauty and wellness industry, be your boss, and make a profit. The spray tan machine is the most critical equipment to start a spray tan business. Different devices, including airbrush machines, spray tan booths, and full-sized sunless tanning beds, are available. Let’s read along and explore some tactics to boost your business in the market.

How to Start a Spray Tan Business

Due to the lack of human touch, mistakes can happen, and areas of the body can be too tan or missed altogether. Other equipment, such as gloves, shower caps, disposable thongs, and baby wipes, must provide a clean and easy tanning process. An extraction fan is essential to remove overspray and ensure a clean environment. Starting a spray tan business requires careful planning and execution. You can provide excellent customer service and succeed in the industry with the necessary equipment.

Helpful Steps to Get Started:

  • Determine what type of spray tan solution you’d like to provide clients. You can choose between a mobile spray tan business or a salon-based business. On the other hand, a salon-based company may require more upfront costs but can provide a more professional setting for clients.
  • Even though you are not renting retail space, you need a business license.
  • Purchase the necessary equipment.
  • You can promote your spray tanning business via social media platforms, local online directories, bulletin boards, websites, local newspapers, and partnerships with salons, spas, gyms, and other companies.
  • Make sure to provide excellent customer service to keep your clients coming back.

Equipment that Is Needed to Start a Spray Tan Business:

Starting a spray tan business requires essential equipment to provide clients with the best possible service. By following these steps, you can create your own spray tanning business and achieve success.

Here Is a List of The Necessary Equipment to Create a Spray Tan Business:

  • Business license
  • Business cards
  • Website
  • Gloves
  • Spray tan machine
  • Spray tan tent
  • Extraction fan with filters
  • Shower caps
  • Disposable thongs
  • Baby Wipes
  • Nose plugs
  • Disposable clothing

The Legal Requirements for Starting a Spray Tan Business:

Starting a spray tan business requires some legal requirements to be met. Starting a spray tan business requires careful planning and execution. By completing the legal needs, you can provide excellent customer service and succeed in the industry.

Here Are Some of The Legal Requirements for Starting a Spray Tan Business:

  • Reseller permitIf you plan on selling take-home products, you may need a reseller permit.
  • Liability insurance liability insurance is essential to protect your business from any legal issues that may arise.
  • Proof of training/certification is recommended to have proof of training or certification to show that you have the necessary knowledge and skills to provide spray tanning services.
  • Spray tanning regulationsSpray tanning regulations vary by state. Some states require additional certification or licensing for spray tanning businesses.
  • IngredientsThe FDA regulates sunless tanning ingredients as cosmetics and recommends protection against inhaling or exposure to eyes and lips.

The Most Common Mistakes to Avoid when Starting a Spray Tan Business:

Starting a spray tan business can be a challenging task, and there are some common mistakes that you should avoid to ensure your success. By avoiding these common mistakes, you can start a successful spray tan business and achieve your goals. Find here the most common mistakes to avoid when creating a spray tan business:

Lack of Training:

one of the most common mistakes new technicians make is thinking that spray tanning is simple and anyone can do it. It can be costly to your reputation. Performing a spray tan requires specific techniques and details that must be mastered. Getting spray tan training can be the difference between a great result and a lost customer.

Poor Quality Products:

using inferior quality products can lead to an uneven or unnatural-looking tan, which can damage your reputation. It is essential to use high-quality products that are safe for your client’s skin and provide a natural-looking tan.

Inadequate Equipment:

having inadequate equipment can lead to a poor-quality tan and can also be dangerous for your clients. Investing in high-quality equipment, such as a spray tan machine, spray tan tent, and extraction fan with filters, is crucial.

Lack of Marketing:

Marketing is essential to attract new customers and grow your business. It is vital to have a website, social media presence, and other marketing strategies to promote your business.

Poor Customer Service:

excellent customer service is essential to keep your clients returning. Being professional, friendly, and responsive to your client’s needs is vital.

Effective Marketing Strategies for A Spray Tan Business:

Marketing is essential to attract new customers and grow your spray tan business. By implementing these marketing strategies, you can attract new customers and grow your spray tan business. Here are some effective marketing strategies for a spray tan business:

Online Presence:

Having a website and social media presence is essential to promote your business. Ensure your website is optimized for search engines and your social media pages are active and engaging.


Encourage your clients to write reviews on Google, Facebook, and Yelp. Positive reviews can help your business appear higher in search results and attract new customers.

Loyalty Programs:

Offer loyalty cards to your clients to increase the frequency of appointments.


Cross-promote your business with similar businesses to attract new customers. Involve your business in local events that target your clientele.

Endorsement Deals:

Reach out to a well-known supplier of spray tanning equipment and products and ask them if they are up for endorsing your salon. Endorsement deals are win-win scenarios and a great way to gain visibility and get free goodies.

Video Marketing:

Use video marketing to showcase your business and services. Add little clips of your life and tan, make a quick product demo video with some music in the background, and introduce yourself and your passion.


What are the basic requirements for starting a spray tan business?

To start a spray tan business, you’ll need training in spray tanning techniques, quality spray tan equipment, a suitable location, and compliance with local regulations.

How do I get trained in spray tanning?

Look for reputable spray tan certification courses offered by experienced trainers. These courses cover the fundamentals of spray tanning, including technique, product knowledge, and client care.

What equipment do I need to start a spray tan business?

Essential equipment includes:

  • A reliable spray tan machine.
  • Solution.
  • Disposable items like caps and undergarments.
  • A well-ventilated spray tan area.
  • Ensure your equipment meets industry standards for safety and performance.

Do I need a license to operate a spray tan business?

Licensing requirements vary by location. Check with your local health department or business regulatory agency to determine the licenses or permits you need to operate your spray tan business.

How do I market my spray tan business?

Utilize digital marketing strategies, such as creating a professional website, leveraging social media platforms, and offering promotions to attract clients. Networking with local businesses and offering first-time client discounts can also be effective.


Starting a spray tan business can be rewarding, allowing individuals to embrace a sun-kissed glow without exposure to harmful UV rays. Success in this industry hinges on thorough training, quality equipment, and effective marketing strategies. By prioritizing client safety, compliance with regulations, and adapting to industry trends, you can create a thriving spray tan business that provides a valuable service and boosts your entrepreneurial journey. Keep learning, stay innovative, and foster positive client relationships to build a lasting presence in the spray tan industry.

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